Monday, January 26, 2009

WNBC shame

Sue Simmons brings us out of weather report at 11:18 with "Our newest online debate shouldn't be too tough to swallow. We're asking people "Which local hot dog is your favorite? Do you favor Xhot dogs or Yhot dogs? Let us know at nbcnewyork.com just search "golden local". " cue music, a deep breath, she switches to hard news--but aww it is out of sequence--confirmed by Chuck who quickly walks us to national promo. Now cruising commercials annnnd- middle-of-the-break, appears follow-up hotdogdog 2.0 commercial. This time encrusted with channel logo.

Twisted how commercials are incorporateD. Is it legal? Doesn't license require that commercial speech be set-off clearly from programming, by 3 second-bumper not simply a hipster-ly subject.

In the long run, it is the news brand that loses value--not the pseudo-masticated meat product. Mmmmm I do love me some pseudo-masticated meat product.

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